Content marketing

General content marketing tips and advice

Copywriting

May 13, 2026

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7 min read

Get More From Your Reviews

How to use client feedback, testimonials and reviews to improve your marketing messages and attract similar clients.

Lisa Slater

Blogging

May 6, 2026

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7 min read

How to Push Through Writer’s Block

What to do when you just can’t seem to translate the thoughts in your head into words on a page.

Lisa Slater

Copywriting

Apr 29, 2026

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4 min read

The Power of Analogies

Analogies are a great way to inject a bit of your own personality or explain things in a fun or innovative way.

Lisa Slater

Copywriting

How to Get Noticed by Your Ideal Clients

Apr 15, 2026

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11 min read

How to Get Noticed by Your Ideal Clients

There are two ways to get in front of your ideal clients: attract them to you, or approach them directly.

Lisa Slater

Copywriting

Simple Sales Funnels: Attract. Nurture. Convert

Apr 8, 2026

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6 min read

Simple Sales Funnels: Attract. Nurture. Convert

Marketing doesn't have to be complicated. You don't need fancy funnels or convoluted systems to attract, nurture and convert your ideal clients.

Lisa Slater

Blogging

Apr 1, 2026

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28 min read

The Basics of Blogging

Are you new to the world of blogging? Confused about the different blog types and blog formats? Wondering how to write your blog posts or where to share them? This article covers the basics to get you started.

Lisa Slater

Copywriting

"How Can I Get My Team to Create Better Content?"

Mar 25, 2026

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9 min read

"How Can I Get My Team to Create Better Content?"

Whether your team lack motivation, confidence, direction, skill or something else, there are steps you can take to fix the problem.

Lisa Slater

Email marketing

Why Every Small Business Needs an Email List

Mar 18, 2026

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9 min read

Why Every Small Business Needs an Email List

If you've been telling yourself writing regular emails will be too much extra work or that nobody wants to read your mundane company updates, it might be time to rethink your priorities.

Lisa Slater

Email marketing

Mar 4, 2026

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18 min read

What is a Marketing Mentor?

Do you need one, what should you look for, and how can you get the most from them?

Lisa Slater

Content marketing

Feb 25, 2026

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6 min read

What's Hiding In Your Content Closet?

Why you should be resharing, recycling and repurposing your best content (and how to do it).

Lisa Slater

Content marketing

Feb 18, 2026

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18 min read

Social Media Content Ideas

The three types of content you should be posting to attract, nurture and convert your ideal clients.

Lisa Slater

Copywriting

5 Stages to Creating Effective Sales Copy & Marketing Content

Feb 4, 2026

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10 min read

5 Stages to Creating Effective Sales Copy & Marketing Content

Why rush the writing process and end up with something mediocre when you could take your time and create the perfect message?

Lisa Slater

Content marketing

Jan 21, 2026

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5 min read

7 Content Marketing Tips for Beginners

How to get started with content marketing

Lisa Slater

Content marketing

How to Get Your Content Seen (by the Right People)

Jan 14, 2026

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8 min read

How to Get Your Content Seen (by the Right People)

You don’t want your content to get seen by just anybody – you want it to get seen by the right people. Don’t focus on likes and comments – focus on conversions.

Lisa Slater

Content marketing

Jan 7, 2026

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9 min read

What is Content Marketing?

What is content marketing? How does it work? And is it worth the effort? There’s more to content marketing than sticking a couple of videos on Facebook.

Lisa Slater

Content marketing

Overcome Your Content Creation Procrastination

Dec 31, 2025

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8 min read

Overcome Your Content Creation Procrastination

A simple guide to beating procrastination, overcoming writer’s block and getting down to the hard work of actually turning ideas into content.

Lisa Slater

Email marketing

Dec 18, 2025

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11 min read

My 2025 Content Marketing Experiment

My findings and feelings after 12 months of using Beehiiv, Substack & Ghost. What did I learn, what did I love, and what would I do differently?

Lisa Slater

Content marketing

Is Video Content Better than Written Content?

Dec 10, 2025

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10 min read

Is Video Content Better than Written Content?

Should you invest your time and effort into creating videos rather than writing content for your audience?

Lisa Slater

Content marketing

Dec 3, 2025

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18 min read

Marketing Advice You Should Ignore

Before you rush off to follow some generic marketing advice you’ve seen online, do a bit of research into the person giving it – are they the right person to take advice from?

Lisa Slater

Content marketing

Nov 21, 2025

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11 min read

5 Benefits of a Business Blog

When people claim blogging is dead, what they really mean is they aren’t a fan of blogs or blogging is no longer what it used to be. Blogging isn't dead - it's just changing.

Lisa Slater

Content marketing

Time For A Content Clean Up and Clear Out

Nov 14, 2025

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7 min read

Time For A Content Clean Up and Clear Out

What's gathering dust in your content closet?

Lisa Slater

Content marketing

Nov 7, 2025

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8 min read

Social Media No Longer Needs Us

But do we still need social media?

Lisa Slater

Email marketing

Oct 17, 2025

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7 min read

How Important Are Headlines?

And does a subject line matter if your readers love your stuff?

Lisa Slater

Content marketing

Oct 10, 2025

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8 min read

A Love of Long Form

How long is too long?

Lisa Slater

Content marketing

8 Free Ways to Get Email Subscribers From Social Media

Sep 26, 2025

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10 min read

8 Free Ways to Get Email Subscribers From Social Media

Get people who interact with you on social media to subscribe to your emails so you can stay in touch.

Lisa Slater

Content marketing

Get More From Your Reviews

How to Push Through Writer’s Block

The Power of Analogies

How to Get Noticed by Your Ideal Clients

Simple Sales Funnels: Attract. Nurture. Convert

The Basics of Blogging

"How Can I Get My Team to Create Better Content?"

Why Every Small Business Needs an Email List

What is a Marketing Mentor?

What's Hiding In Your Content Closet?

Social Media Content Ideas

5 Stages to Creating Effective Sales Copy & Marketing Content

7 Content Marketing Tips for Beginners

How to Get Your Content Seen (by the Right People)

What is Content Marketing?

Overcome Your Content Creation Procrastination

My 2025 Content Marketing Experiment

Is Video Content Better than Written Content?

Marketing Advice You Should Ignore

5 Benefits of a Business Blog

Time For A Content Clean Up and Clear Out

Social Media No Longer Needs Us

How Important Are Headlines?

A Love of Long Form

8 Free Ways to Get Email Subscribers From Social Media

Make Your Copy Count Weekly EmailMarketing tips and advice for business owners who do their own marketing.

Make Your Copy Count
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Marketing tips and advice for business owners who do their own marketing.