Content marketing

General content marketing tips and advice

Blogging

Apr 1, 2026

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28 min read

The Basics of Blogging

Are you new to the world of blogging? Confused about the different blog types and blog formats? Wondering how to write your blog posts or where to share them? This article covers the basics to get you started.

Lisa Slater

Email marketing

Why Every Small Business Needs an Email List

Mar 18, 2026

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9 min read

Why Every Small Business Needs an Email List

If you've been telling yourself writing regular emails will be too much extra work or that nobody wants to read your mundane company updates, it might be time to rethink your priorities.

Lisa Slater

Free content

Feb 25, 2026

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6 min read

What's Hiding In Your Content Closet?

Why you should be resharing, recycling and repurposing your best content (and how to do it).

Lisa Slater

Free content

Feb 18, 2026

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18 min read

Social Media Content Ideas

The three types of content you should be posting to attract, nurture and convert your ideal clients.

Lisa Slater

Copywriting

5 Stages to Creating Effective Sales Copy & Marketing Content

Feb 4, 2026

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10 min read

5 Stages to Creating Effective Sales Copy & Marketing Content

Why rush the writing process and end up with something mediocre when you could take your time and create the perfect message?

Lisa Slater

Free content

Jan 21, 2026

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5 min read

7 Content Marketing Tips for Beginners

How to get started with content marketing

Lisa Slater

Free content

How to Get Your Content Seen (by the Right People)

Jan 14, 2026

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8 min read

How to Get Your Content Seen (by the Right People)

You don’t want your content to get seen by just anybody – you want it to get seen by the right people. Don’t focus on likes and comments – focus on conversions.

Lisa Slater

Free content

Jan 7, 2026

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9 min read

What is Content Marketing?

What is content marketing? How does it work? And is it worth the effort? There’s more to content marketing than sticking a couple of videos on Facebook.

Lisa Slater

Free content

Overcome Your Content Creation Procrastination

Dec 31, 2025

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8 min read

Overcome Your Content Creation Procrastination

A simple guide to beating procrastination, overcoming writer’s block and getting down to the hard work of actually turning ideas into content.

Lisa Slater

Email marketing

Dec 18, 2025

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18 min read

My 2025 Content Marketing Experiment

My findings and feelings after 12 months of using Beehiiv, Substack & Ghost. What did I learn, what did I love, and what would I do differently?

Lisa Slater

Free content

Is Video Content Better than Written Content?

Dec 10, 2025

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10 min read

Is Video Content Better than Written Content?

Should you invest your time and effort into creating videos rather than writing content for your audience?

Lisa Slater

Free content

Dec 3, 2025

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18 min read

Marketing Advice You Should Ignore

Before you rush off to follow some generic marketing advice you’ve seen online, do a bit of research into the person giving it – are they the right person to take advice from?

Lisa Slater

Free content

Nov 21, 2025

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11 min read

5 Benefits of a Business Blog

When people claim blogging is dead, what they really mean is they aren’t a fan of blogs or blogging is no longer what it used to be. Blogging isn't dead - it's just changing.

Lisa Slater

Free content

Time For A Content Clean Up and Clear Out

Nov 14, 2025

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7 min read

Time For A Content Clean Up and Clear Out

What's gathering dust in your content closet?

Lisa Slater

Free content

Nov 7, 2025

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8 min read

Social Media No Longer Needs Us

But do we still need social media?

Lisa Slater

Email marketing

Oct 17, 2025

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7 min read

How Important Are Headlines?

And does a subject line matter if your readers love your stuff?

Lisa Slater

Free content

Oct 10, 2025

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8 min read

A Love of Long Form

How long is too long?

Lisa Slater

Free content

8 Free Ways to Get Email Subscribers From Social Media

Sep 26, 2025

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10 min read

8 Free Ways to Get Email Subscribers From Social Media

Get people who interact with you on social media to subscribe to your emails so you can stay in touch.

Lisa Slater

Free content

Should You Bother With Seasonal Content?

Sep 12, 2025

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6 min read

Should You Bother With Seasonal Content?

Is it too early to mention Christmas?

Lisa Slater

Email marketing

Aug 22, 2025

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11 min read

Analytics: Boring or Beneficial

What can you learn from the data and how can you use it to your advantage?

Lisa Slater

Free content

Aug 15, 2025

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15 min read

The Pros and Cons of Writing on Medium

And how Medium compares with other platforms

Lisa Slater

Email marketing

Aug 8, 2025

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9 min read

Could Ghost 6.0 Be A Game Changer?

Ghost is now part of the social web (and notes are a thing)

Lisa Slater

Free content

Jul 25, 2025

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17 min read

Using AI To Generate Content

How easy is it for non-techy people to make good content with free AI tools?

Lisa Slater

Email marketing

Jul 18, 2025

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10 min read

Let's Talk About Lead Magnets

Are they still useful for growing an email list?

Lisa Slater

Free content

Jul 11, 2025

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11 min read

Where to Find Content Ideas

And how to put a unique spin on things

Lisa Slater

Content marketing

The Basics of Blogging

Why Every Small Business Needs an Email List

What's Hiding In Your Content Closet?

Social Media Content Ideas

5 Stages to Creating Effective Sales Copy & Marketing Content

7 Content Marketing Tips for Beginners

How to Get Your Content Seen (by the Right People)

What is Content Marketing?

Overcome Your Content Creation Procrastination

My 2025 Content Marketing Experiment

Is Video Content Better than Written Content?

Marketing Advice You Should Ignore

5 Benefits of a Business Blog

Time For A Content Clean Up and Clear Out

Social Media No Longer Needs Us

How Important Are Headlines?

A Love of Long Form

8 Free Ways to Get Email Subscribers From Social Media

Should You Bother With Seasonal Content?

Analytics: Boring or Beneficial

The Pros and Cons of Writing on Medium

Could Ghost 6.0 Be A Game Changer?

Using AI To Generate Content

Let's Talk About Lead Magnets

Where to Find Content Ideas

Make Your Copy Count Weekly EmailMarketing tips and advice for business owners who do their own marketing.

Make Your Copy Count
Weekly Email

Marketing tips and advice for business owners who do their own marketing.