Review your August figures

This is something you should do at the end of every month to check whether your marketing and sales processes are working. So this week, I want you to answer the following questions for the month of August:

🎯How many enquiries did you get?

🎯How many of those enquiries were good enquiries (work you actually want)?

🎯How many of your total enquiries converted into paying clients?

🎯What was your total invoice amount for the month?

🎯How many hours did you work?

Looking at these figures can help you figure out what needs to change. If you got lots of enquiries but only a small percentage were good, then your marketing isn't attracting the right people.

If you got a lot of good enquiries but not many converted into clients, your sales process needs work.

If you worked more hours than you wanted and didn't earn as much as you wanted, then your prices need to go up.

What will you do differently next month? Let me know.

This week's anagrams are all characters from the Marvel Universe:

inn roam

da poodle

evil owner

armed spin

blank chapter

How many can you get? I'll share the answers in the comments next week.

Update and refresh an old blog post

Last week, the task was to create a list of all your evergreen content.

For this week's task, I want you to take one of your old blog posts and update it.

​​Have any of the stats changed?

Are there any industry updates you can add?

Have you changed your opinion on anything in the post?

Have you learned anything new since you wrote it?

Can you offer any additional insight?

How can you improve the post to add even more value? 

This week's anagrams are all ice cream flavours:

all vain

am drain ruins

chic chomp nit

maniacs recooked

alps berry ripper

How many did you get? Comment below. Answers will be shared next week.

This week's anagrams are all English seaside towns

block opal

kegs sens

mayor retaught

cog harbours

que yawn

How many did you get? Comment below. I'll share the answers next week.

Do a content audit

I'm a big advocate of creating evergreen content - content that can be reused and repurposed over and over again. 

But the more content you create, the easier it is to lose track of what you already have, and old blog posts can be left to gather dust.

So this week, I want you to do a content audit. Take a look back through your old blog posts and videos and remind yourself of all the content you have available.

Create a document or spreadsheet with links to all your evergreen content. It doesn't have to be anything special - just the name of the blog post or video and the link, maybe a brief summary of what's covered if you need it. 

That way, you can easily access your content when you get asked a question on a topic you've already covered in detail.

sauciest

cam runes

ace ram

pap sorts

teach bowel 

How many did you get? Comment below. I'll share the answers next week.

Save all your best social media posts

One of the biggest mistakes I see freelancers make is thinking they have to come up with new content for social media every day. You don't. 

It's perfectly fine to share the same social posts multiple times - I do it all the time.

So this week's task is to set up a Word doc/spreadsheet/Trello board (or whatever works for you) to keep all your best social posts together. 

These can be the most popular, the ones that add the most value for your audience, the ones that showcase your expertise and the ones that do the best job of promoting your products and services.

Once you have collated them all, you have a selection of posts you can copy and paste from when you are stuck for new ideas or are short on time. 

Top tip: If you use LinkedIn, you can export all your posts into a spreadsheet - here's how:  Download your account data | LinkedIn Help (to get all your posts, select the "download larger data archive" option). 

This week's anagrams are all towns or cities in Yorkshire:

gator hare

fide flesh

actors end

fiddle rushed

cog harbours

How many did you get? Comment below. I'll share the answers next week.

Sometimes you need a little break from work or something to get your brain going while you have your morning brew. That's where the weekly anagrams come in.

If you are unfamiliar with how anagrams work: 

An anagram is a word or phrase formed by rearranging the letters of a different word or phrase, using all the original letters only once.

Feel free to share your answers in the comments once you’ve got them all – there’s no prize, but it’s always good to share your achievements.

Review your July figures

This is something you should do at the end of every month to check whether your marketing and sales processes are working. So this week, I want you to answer the following questions for the month of July:

·         How many enquiries did you get?

·         How many of those enquiries were good enquiries (work you actually want)?

·         How many of your total enquiries converted into paying clients?

·         What was your total invoice amount for the month?

·         How many hours did you work?

Looking at these figures can help you figure out what needs to change. If you got lots of enquiries but only a small percentage were good, then your marketing isn't attracting the right people. If you got a lot of good enquiries but not many converted into clients, your sales process needs work.

If you worked more hours than you wanted and didn't earn as much as you wanted, then your prices need to go up.

What will you do differently next month? Let me know.

The weekly ten-minute tasks are short, simple tasks that should take around ten minutes to complete (although you can spend longer if you want to). The goal is to help you improve your sales and marketing processes.

Completing these tasks won't magically transform your business, but doing one small thing each week to improve is better than doing nothing.

Once you've completed a task, leave a comment letting us know how it went.