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Do you have marketing content and assets to guide your customers at every step of their journey, from having no idea who you are to buying from you multiple times and recommending you to others?
Interesting article about marketing to people at different stages of their buying journey.
"When someone visits your website today, there is a good chance they already know something about you."
https://www.thetilt.com/marketing/stop-marketing-to-strangers
Thanks for joining my comminity where you'll find tips, advice and general observations about marketing for small businesses.
If you have any questions, drop me a message or ask the community.
Lisa x
When you're a small business, marketing can feel like a minefield. DIY options require an investment of time, while done-for-you options require an investment of money. Fortunately, there is a third option.
Lots of companies use DISC profiling as a tool for recruitment, team-building, training and people management, but it can be useful in marketing too.
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Once you have the attention of your ideal client, how do you get them interested in your offer?
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How to use client feedback, testimonials and reviews to improve your marketing messages and attract similar clients.
What to do when you just can’t seem to translate the thoughts in your head into words on a page.
Analogies are a great way to inject a bit of your own personality or explain things in a fun or innovative way.
Most of us are familiar with Frequently Asked Questions (FAQs), but what about the Frequently Unasked Questions (FUQs) - the questions your potential clients aren’t asking, but should be?
There are two ways to get in front of your ideal clients: attract them to you, or approach them directly.
Marketing doesn't have to be complicated. You don't need fancy funnels or convoluted systems to attract, nurture and convert your ideal clients.
Are you new to the world of blogging? Confused about the different blog types and blog formats? Wondering how to write your blog posts or where to share them? This article covers the basics to get you started.
Whether your team lack motivation, confidence, direction, skill or something else, there are steps you can take to fix the problem.
If you've been telling yourself writing regular emails will be too much extra work or that nobody wants to read your mundane company updates, it might be time to rethink your priorities.
You might think your copy isn’t important, but it can make the difference between landing an amazing client or putting a prospect off working with you forever.
Do you need one, what should you look for, and how can you get the most from them?
Marketing tips and advice for small business owners who do their own marketing. Attract, nurture and convert more of your ideal clients.
