Lisa Slater

Copywriting

May 27, 2026

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4 min read

Copywriting Isn't Just Words

Copywriting is about far more than having a good grasp of language. You could be the most competent writer in the world, but if you don’t understand sales, how can you create compelling sales copy?

Lisa Slater

Copywriting

May 20, 2026

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5 min read

The Copywriting Skills LLMs Can’t Learn

You might be able to tell the copy AI has produced isn’t good, but if you don’t understand why it’s no good, you won’t know how to fix it.

Lisa Slater

Copywriting

May 13, 2026

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7 min read

Get More From Your Reviews

How to use client feedback, testimonials and reviews to improve your marketing messages and attract similar clients.

Lisa Slater

Blogging

May 6, 2026

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7 min read

How to Push Through Writer’s Block

What to do when you just can’t seem to translate the thoughts in your head into words on a page.

Lisa Slater

Copywriting

Apr 29, 2026

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4 min read

The Power of Analogies

Analogies are a great way to inject a bit of your own personality or explain things in a fun or innovative way.

Lisa Slater

Copywriting

FAQs Vs FUQs: Are You Answering Those Unasked Questions?

Apr 22, 2026

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5 min read

FAQs Vs FUQs: Are You Answering Those Unasked Questions?

Most of us are familiar with Frequently Asked Questions (FAQs), but what about the Frequently Unasked Questions (FUQs) - the questions your potential clients aren’t asking, but should be?

Lisa Slater

Copywriting

How to Get Noticed by Your Ideal Clients

Apr 15, 2026

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11 min read

How to Get Noticed by Your Ideal Clients

There are two ways to get in front of your ideal clients: attract them to you, or approach them directly.

Lisa Slater

Copywriting

Simple Sales Funnels: Attract. Nurture. Convert

Apr 8, 2026

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6 min read

Simple Sales Funnels: Attract. Nurture. Convert

Marketing doesn't have to be complicated. You don't need fancy funnels or convoluted systems to attract, nurture and convert your ideal clients.

Lisa Slater

Blogging

Apr 1, 2026

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28 min read

The Basics of Blogging

Are you new to the world of blogging? Confused about the different blog types and blog formats? Wondering how to write your blog posts or where to share them? This article covers the basics to get you started.

Lisa Slater

Copywriting

"How Can I Get My Team to Create Better Content?"

Mar 25, 2026

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9 min read

"How Can I Get My Team to Create Better Content?"

Whether your team lack motivation, confidence, direction, skill or something else, there are steps you can take to fix the problem.

Lisa Slater

Email marketing

Why Every Small Business Needs an Email List

Mar 18, 2026

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9 min read

Why Every Small Business Needs an Email List

If you've been telling yourself writing regular emails will be too much extra work or that nobody wants to read your mundane company updates, it might be time to rethink your priorities.

Lisa Slater

Copywriting

Mar 11, 2026

•

17 min read

Copywriting Training is the Best Marketing Investment for Small Businesses

You might think your copy isn’t important, but it can make the difference between landing an amazing client or putting a prospect off working with you forever.

Lisa Slater

Email marketing

Mar 4, 2026

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18 min read

What is a Marketing Mentor?

Do you need one, what should you look for, and how can you get the most from them?

Lisa Slater

Content marketing

Feb 25, 2026

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6 min read

What's Hiding In Your Content Closet?

Why you should be resharing, recycling and repurposing your best content (and how to do it).

Lisa Slater

Content marketing

Feb 18, 2026

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18 min read

Social Media Content Ideas

The three types of content you should be posting to attract, nurture and convert your ideal clients.

Lisa Slater

Copywriting

Feb 11, 2026

•

6 min read

10 Tips for Better Website Copy

If your website copy doesn’t do its job, then it doesn’t matter how well-built your site is or how amazing it looks, you won’t get those conversions.

Lisa Slater

Copywriting

5 Stages to Creating Effective Sales Copy & Marketing Content

Feb 4, 2026

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10 min read

5 Stages to Creating Effective Sales Copy & Marketing Content

Why rush the writing process and end up with something mediocre when you could take your time and create the perfect message?

Lisa Slater

Email marketing

Jan 28, 2026

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7 min read

Are Your Emails Putting People Off?

Could you be losing business because of your generic sales emails, poor proposals, or overzealous nurture campaigns?

Lisa Slater

Content marketing

Jan 21, 2026

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5 min read

7 Content Marketing Tips for Beginners

How to get started with content marketing

Lisa Slater

Content marketing

How to Get Your Content Seen (by the Right People)

Jan 14, 2026

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8 min read

How to Get Your Content Seen (by the Right People)

You don’t want your content to get seen by just anybody – you want it to get seen by the right people. Don’t focus on likes and comments – focus on conversions.

Lisa Slater

Content marketing

Jan 7, 2026

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9 min read

What is Content Marketing?

What is content marketing? How does it work? And is it worth the effort? There’s more to content marketing than sticking a couple of videos on Facebook.

Lisa Slater

Content marketing

Overcome Your Content Creation Procrastination

Dec 31, 2025

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8 min read

Overcome Your Content Creation Procrastination

A simple guide to beating procrastination, overcoming writer’s block and getting down to the hard work of actually turning ideas into content.

Lisa Slater

Email marketing

Dec 18, 2025

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11 min read

My 2025 Content Marketing Experiment

My findings and feelings after 12 months of using Beehiiv, Substack & Ghost. What did I learn, what did I love, and what would I do differently?

Lisa Slater

Content marketing

Is Video Content Better than Written Content?

Dec 10, 2025

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10 min read

Is Video Content Better than Written Content?

Should you invest your time and effort into creating videos rather than writing content for your audience?

Lisa Slater

Content marketing

Dec 3, 2025

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18 min read

Marketing Advice You Should Ignore

Before you rush off to follow some generic marketing advice you’ve seen online, do a bit of research into the person giving it – are they the right person to take advice from?

Lisa Slater

Lisa Slater

Copywriting Isn't Just Words

The Copywriting Skills LLMs Can’t Learn

Get More From Your Reviews

How to Push Through Writer’s Block

The Power of Analogies

FAQs Vs FUQs: Are You Answering Those Unasked Questions?

How to Get Noticed by Your Ideal Clients

Simple Sales Funnels: Attract. Nurture. Convert

The Basics of Blogging

"How Can I Get My Team to Create Better Content?"

Why Every Small Business Needs an Email List

Copywriting Training is the Best Marketing Investment for Small Businesses

What is a Marketing Mentor?

What's Hiding In Your Content Closet?

Social Media Content Ideas

10 Tips for Better Website Copy

5 Stages to Creating Effective Sales Copy & Marketing Content

Are Your Emails Putting People Off?

7 Content Marketing Tips for Beginners

How to Get Your Content Seen (by the Right People)

What is Content Marketing?

Overcome Your Content Creation Procrastination

My 2025 Content Marketing Experiment

Is Video Content Better than Written Content?

Marketing Advice You Should Ignore

Make Your Copy Count Weekly EmailMarketing tips and advice for business owners who do their own marketing.

Make Your Copy Count
Weekly Email

Marketing tips and advice for business owners who do their own marketing.