Archive

Dive into a collection of past posts and rediscover timeless content.

Copywriting

May 27, 2026

•

4 min read

Copywriting Isn't Just Words

Copywriting is about far more than having a good grasp of language. You could be the most competent writer in the world, but if you don’t understand sales, how can you create compelling sales copy?

Lisa Slater

Copywriting

May 20, 2026

•

5 min read

The Copywriting Skills LLMs Can’t Learn

You might be able to tell the copy AI has produced isn’t good, but if you don’t understand why it’s no good, you won’t know how to fix it.

Lisa Slater

Copywriting

May 13, 2026

•

7 min read

Get More From Your Reviews

How to use client feedback, testimonials and reviews to improve your marketing messages and attract similar clients.

Lisa Slater

Blogging

May 6, 2026

•

7 min read

How to Push Through Writer’s Block

What to do when you just can’t seem to translate the thoughts in your head into words on a page.

Lisa Slater

Copywriting

Apr 29, 2026

•

4 min read

The Power of Analogies

Analogies are a great way to inject a bit of your own personality or explain things in a fun or innovative way.

Lisa Slater

Copywriting

FAQs Vs FUQs: Are You Answering Those Unasked Questions?

Apr 22, 2026

•

5 min read

FAQs Vs FUQs: Are You Answering Those Unasked Questions?

Most of us are familiar with Frequently Asked Questions (FAQs), but what about the Frequently Unasked Questions (FUQs) - the questions your potential clients aren’t asking, but should be?

Lisa Slater

Copywriting

How to Get Noticed by Your Ideal Clients

Apr 15, 2026

•

11 min read

How to Get Noticed by Your Ideal Clients

There are two ways to get in front of your ideal clients: attract them to you, or approach them directly.

Lisa Slater

Copywriting

Simple Sales Funnels: Attract. Nurture. Convert

Apr 8, 2026

•

6 min read

Simple Sales Funnels: Attract. Nurture. Convert

Marketing doesn't have to be complicated. You don't need fancy funnels or convoluted systems to attract, nurture and convert your ideal clients.

Lisa Slater

Blogging

Apr 1, 2026

•

28 min read

The Basics of Blogging

Are you new to the world of blogging? Confused about the different blog types and blog formats? Wondering how to write your blog posts or where to share them? This article covers the basics to get you started.

Lisa Slater

Copywriting

"How Can I Get My Team to Create Better Content?"

Mar 25, 2026

•

9 min read

"How Can I Get My Team to Create Better Content?"

Whether your team lack motivation, confidence, direction, skill or something else, there are steps you can take to fix the problem.

Lisa Slater

Archive

Dive into a collection of past posts and rediscover timeless content.

Copywriting Isn't Just Words

The Copywriting Skills LLMs Can’t Learn

Get More From Your Reviews

How to Push Through Writer’s Block

The Power of Analogies

FAQs Vs FUQs: Are You Answering Those Unasked Questions?

How to Get Noticed by Your Ideal Clients

Simple Sales Funnels: Attract. Nurture. Convert

The Basics of Blogging

"How Can I Get My Team to Create Better Content?"

Make Your Copy Count Weekly EmailMarketing tips and advice for business owners who do their own marketing.

Make Your Copy Count
Weekly Email

Marketing tips and advice for business owners who do their own marketing.